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It''s almost a given that when I speak to a new client, she tells me how much she''s always hated marketing herself. "I''m no good at it" and "No matter what I try Cheap Jerseys , it doesn''t work" are common complaints.

Worse, many small shops hate marketing so much that they literally avoid it entirely, or do marketing using the "dribs and drabs" method -- you know, a drib here Wholesale New NFL Jerseys , a drab there.

In order to gain the trust of your prospects, you have to make contact with prospects enough (and make contact with enough prospects) to show them that you''re the solution to their problems.

Are you marketing your business enough? It''s high time you found out!

1) Outline your current marketing activities. Which techniques work? Which ones are a waste of time? Measure the quantity of new business that each method achieves, as well as the quality of business sent to you by each technique. If something proves to be a dud, think about either optimizing the process or dropping it to free up time for other marketing activities.

2) How often do you contact your current clients? Do you stay in touch with paying customers regularly and reward them for their continued relationship with your business? If not Wholesale NFL Jerseys Cheap , why not? Is there a good reason for people not to return, or are you losing your most valuable asset -- a bird in the hand, so to speak -- after one-time sales? If your business is a legitimate one-time deal (such as a wedding vendor), is there a way of getting current customers to refer others to you?

3) Do you have an ezine or other marketing tool that allows you to stay in regular contact with your prospects and current client base? People will tend to forget about you if they''re not reminded of what you have to offer. Once a month is about the longest amount of time you should wait between contacts Wholesale NFL Jerseys Online , which makes an ezine one of the best ways to get the word out.

4) Do you regularly seek out new prospects? If not, what could you do to expand your marketing horizons? Would a quarterly postcard campaign help? Would participation on online forums send more customers your way?

5) How many contacts do you ordinarily have to make before you close a deal? If the odds of finding a new customer are 30 to 1 and you need 6 new clients a month to grow your business at the rate you desire, are you contacting 180 prospects every month? If not, it''s time to start.

6) Is there something you can implement every month that forces you to do the marketing work? As I have already mentioned Wholesale NFL Jerseys Free Shipping , an ezine is a good method to ensure that you stay in touch regularly. When there''s no one egging you on to get your marketing done, it''s hard to be disciplined about it. In my case, my ezine forces me to think about my marketing on a regular basis.

But an ezine is only one of many, many ways to create a marketing schedule for yourself. You could also implement monthly specials Wholesale NFL Jerseys From China , a once-a-month teleseminar series related to your field or set up a blog. Setting aside time on a regular basis turns a chore into a habit that will be a major boost to your business!

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