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While the majority of advertisers release their ads ahead of time to try to drum up publicity, there are some holdouts. Fiat Chr

in Öffentlicher Bereich :) 02.07.2019 09:24
von elaine95 • 179 Beiträge

Here’s a look at what’s happening around the majors today:

HIGH HEAT

It’s expected to be a hot box at many ballparks Nate Davis Jersey , with game-time temperatures likely to climb over 100 degrees in Texas for White Sox-Rangers, near triple digits in Baltimore, Philadelphia and Yankee Stadium, and into the mid-90s in Chicago and Cincinnati. On Saturday, three Twins left early with heat illness at Wrigley Field.

”Drink more water, try to stay by the fan. I try to keep a towel by my side and make sure I catch my breath,” White Sox shortstop Tim Anderson said. ”It’s a mind thing. You can’t think too much about it. If you do, it’ll eat you up.”

Angels manager Mike Scioscia saw starter Tyler Skaggs wilt after five innings in Baltimore. Scioscia was already anticipating another steamy afternoon.

”These guys will be hydrating tonight and I know Deck McGuire, the starter, was hydrating all day just in anticipation of the heat,” he said.

Said Orioles skipper Buck Showalter: ”There’s a big bulletin board the guys see every day reminding them of the things they need to do to hydrate properly. … We’re taking a lot of precautions.”

RIVALRY NIGHT

The Red Sox and Yankees play in prime time, with stars David Price (9-5, 3.66 ERA) and Luis Severino (12-2 Tytus Howard Jersey , 2.10) on the mound. New York entered Saturday a major league-best 19-5 against left-handed starting pitchers, and its .820 OPS against lefties was best in the majors. The left-handed Price has been tough lately, though, going 7-1 with a 2.72 ERA in nine starts since being diagnosed with a mild case of carpal tunnel syndrome that caused him to miss a scheduled turn against the Yankees in early May.

POWER PITCHER

The biggest bat off Cincinnati’s bench might be in the bullpen. No, really. Reds reliever Michael Lorenzen has homered in three straight at-bats after connecting for a pinch-hit grand slam Saturday in a 12-3 victory over Milwaukee. He also went deep Friday during Milwaukee’s 8-2 win. ”We treat him as a position player. We covered him in scouting meetings. We’re going to have to make some adjustments,” Brewers manager Craig Counsell said. The last major league pitcher to homer in three consecutive at-bats was Colorado’s Mike Hampton in 2001. For the season, Lorenzen is 4 for 6 with three homers and six RBIs. His fifth career homer was the second grand slam by a Reds pitcher in a week – starter Anthony DeSclafani also hit one against the Chicago Cubs.

STINGY STUFF

The surging Rays (41-41) send left-hander Blake Snell (10-4, 2.31 ERA) to the mound against Charlie Morton (10-1, 2.54) and the World Series champion Astros in the finale of a four-game series. Snell didn’t give up a hit until the seventh inning of an 11-0 win over Washington on Monday night. Tampa Bay has limited opponents to two runs or fewer in five straight games, and seven out of eight during a tough stretch against the Yankees, Nationals and Astros. Morton has won three straight starts and hasn’t permitted an earned run in his last two. Houston first baseman Yuli Gurriel (paternity leave) is expected back in the lineup.

CANADIAN CURRENCY

Blue Jays left-hander J.A. Happ (10-3, 3.62 ERA) faces the skidding Tigers on Canada Day in Toronto. An expected trade target as the July 31 deadline approaches, Happ has won six straight decisions and is unbeaten in eight outings. Detroit has lost 11 games in a row overall – and 12 of 14 in Toronto. Meanwhile Gary Jennings Jr. Jersey , the Blue Jays have won 10 of 11 at home.

BAY AREA BOOM

Jed Lowie and the Oakland Athletics (46-38) try for their seventh straight victory when they host AL Central-leading Cleveland. The surprising A’s have won 12 of 14 overall. They’ve also taken seven in a row against Cleveland, and nine of the last 10 meetings in Oakland.

SUMMER WINS

Chicago Cubs left-hander Jon Lester (10-2, 2.18 ERA) hopes to start a new month the same way he ended the last one. After going 5-0 with a 1.13 ERA in five June starts, Lester pitches against Lance Lynn (5-6, 4.81) and the Minnesota Twins in the finale of the three-game interleague series.

WESTWARD NO

The Baltimore Orioles are 0-15 against AL West opponents this year after losing to the Angels 6-2 on Saturday. The O’s have dropped seven in a row overall, 17 of 18 at Camden Yards and own the worst record in the majors at 23-59. They’ll try again when Kevin Gausman (3-6, 4.20 ERA) pitches at home against Los Angeles righty Deck McGuire, who makes his third major league start. Gausman has lost his last four decisions and hasn’t completed seven innings in any of his past eight starts.



Peyton Manning takes a family to Universal Parks & Resorts. Chris Pratt works out to get in shape to tout Michelob Ultra. Bill Hader takes a break on set to snack on some Pringles.

This year’s Super Bowl advertisers are minding their manners. They’re trying hard to steer clear of everything from politics to the (hash)MeToo movement with lightly humorous ads that don’t offend.

The goal is to capture the attention of the 111 million-plus viewers expected to tune in Sunday when the Philadelphia Eagles take on the New England Patriots. Thirty-second slots are going for more than $5 million for airtime alone.

Last year, ads that tackled political issues fell flat, like an 84 Lumber ad about immigration. And some thought the recent Grammy Awards’ low ratings were because the show contained too many political moments, such as Hillary Clinton reading from the Trump biography ”Fire and Fury.”

People are in the mood for ”political-free entertainment,” said Kim Whitler, a marketing professor at the University of Virginia.

Several ads will be taking a light-humor approach with mostly male celebrities. PepsiCo brands Doritos Blaze and Mountain Dew Ice are showcased in two 30-second linked spots showing Morgan Freeman and Peter Dinklage in a lip-sync rap battle.

In a Pringles ad Ugo Amadi Jersey , Bill Hader has a snack on set and introduces a made-up practice dubbed ”flavor stacking,” in which he mixes and matches different Pringles varieties. M&Ms enlisted Danny DeVito to embody what happens when a red M&M becomes a person after wishing on a lucky penny.

Keanu Reeves surfs on his motorcycle through the desert in an ad for Squarespace. Chris Elliott lives in a bio dome to tout avocados from Mexico, while ”Stranger Things” star David Harbour shows up in Tide’s commercial.

”They’re light hearted and good natured,” Whitler said. ”That’s on target with the mood of the country.”

”We’re exposed to so much constant negativity,” said Andy Goeler, a marketing executive at Bud Light. ”Delivering something just light hearted and fun is the root at what beer is all about.” The brand’s two spots showcase a mythical kingdom a la ”Game of Thrones” centered on Bud Light and the catchphrase ”Dilly Dilly.”

Amazon’s 90-second fourth-quarter ad stars a bevy of celebrities who sub for the voice of Amazon’s Alexa voice assistant: singer Cardi B, actress Rebel Wilson, star chef Gordon Ramsey and even actor Anthony Hopkins putting a Hannibal Lector spin on things. Leading up to the halftime show, Pepsi’s ad references past celebrities who have appeared in Pepsi Super Bowl ads: Britney Spears, Michael Jackson, Cindy Crawford and others.

Nonetheless, two Super Bowl ads are bucking the trend and sidling up to political issues, however obliquely.

Coca-Cola’s anthemic 60-second ad features varieties of Coke Devin White Jersey , from Coke Zero to the stevia-flavored Coke Life, quaffed by women, men and a person who uses the ”they” pronoun.

”There’s a Coke for he, and she and her and me and them,” a voiceover states.

Coca-Cola executives say the ad highlights the diversity the company has always used in its advertising, adding that they consulted African-American and LGBTQ groups among its own employees. A biracial couple and a person in a wheelchair also appear in the spot.

”We want to celebrate all the people that make up the world,” Coca-Cola executive Brynn Bardacke said. ”We don’t want to exclude anyone.”

On the other hand, WeatherTech, which makes car mats and other interior car products, has a staunchly pro-American approach in its ad, which shows the construction of a factory that opened late last year.

”At WeatherTech, we built our factory right here in America,” the ad’s text reads. ”Isn’t that the way it is supposed to be?”

It’s the fifth year WeatherTech has advertised in the Super Bowl touting its all-American operations. Founder and CEO David MacNeil said his ad doesn’t have typical Super Bowl accoutrements – ”no ponies L.J. Collier Jersey , no puppies, no pretty girls” – but said it’s straight to the point about its message.

”Isn’t it just logical to build your own factory in your own country so your own fellow citizens can have jobs?” he said. He said he doesn’t believe the ad might be divisive. ”It wouldn’t occur to me that I could offend anyone by supporting my own country,” he said.

While the majority of advertisers release their ads ahead of time to try to drum up publicity, there are some holdouts. Fiat Chrysler usually appears during the game without advance warning. Other advertisers that have remained mum about their plans so far include E-Trade and Monster Products.

”It may be that advertisers with risky ads are waiting for the game, hoping to protect the surprise and break through the clutter,” said Tim Calkins, a marketing professor at Northwestern University.

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