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Chinese people spent more at the movies during the eight-day national holiday this year than ever before air max plus tn ultra uk , with box offices reaping 70 percent more in income compared to the same period last year, possibly a sign that the nation's film market is gradually recovering from a lack-luster 2016.
Moviegoers spent 2.6 billion yuan (390 million U.S. dollars) during the "golden week," soaring above the 1.6 billion yuan earned during the holiday in 2016, according to box office tracker Maoyan. It broke the record for earnings during the week-long span, which was 1.85 billion in 2015.
Local comedies this year have been pulling the bulk of the weight, with Never Say Die cheap air max tn uk , a boxing-themed body swap flick, contributing nearly 1.4 billion to the total. Tickets to action films Chasing the Dragon and The Foreigner made up most of the remainder 1.2 billion in earnings.
This summer's blockbuster action film Wolf Warrior 2 broke all-time records, bringing in around 5.7 billion yuan – a figure almost double the revenues of the previous box office champion held by fantasy film The Mermaid in 2016.
A stronger performance during "golden week"– the second-highest grossing week after the week-long Chinese Lunar New Year – coupled with overperforming titles, could help this year's box office rebound, ending an insipid mood in the market which prevailed last year.
A decade-long streak of double-digit film industry growth ground to a stand-still last year at 45.5 billion yuan, with a mere 3 percent increase in the size of box office income.
Ticketing receipts totaled 27.2 billion for the first six months of 2017 nike air max 97 womens rose gold , a figure that did not include Wolf Warrior's 5.7 billion earnings as well as other decently performing films during the summer season, such as the fifth film the Transformers franchise. The total box office as of the end of the national holiday on Sunday nears 45 billion yuan, according to estimates by CGTN.
Three months remain to see just how much better China's film market can do compared to the previous year, with few anticipated titles set for release later this year: The sequel to Kingsman, a film widely enjoyed by audiences in 2015; Marvel's superhero film Thor: Ragnarox; and Upon Fallen Wings, a homegrown crime movie based on novel with a huge domestic following.
Despite the assurance that the film market will pick up this year mens nike air max 97 uk , the nation may still be years away from overtaking the U.S. as the nation with the largest box office, at 11.4 billion dollars last year.
Though expansion is guaranteed, the pace of its rise will be heavily damped as picker and audiences discriminate against slap-dash productions and head to cinemas only for films they deem deserving of their time and money.
An annual growth rate of 30-40 percent as seen in earlier years will also become a thing of the past, as film distribution companies become more fastidious in striking "minimal distribution" agreements with theaters. This refers to a previously common practice of buying tickets in bulk to boost word of mouth and allowing parties to wager on revenues, which led to fake screenings and inflated figures.
By Xinhua writer Yu Fei
BEIJING, March 26 (Xinhua) -- Squatting by an ancient tomb at an altitude of 4 air max 97 metallic gold for sale ,000 meters in the Ngari region in Tibet, archaeologist Tong Tao noticed a worker pick up something wrinkled and shining from the soil.
"It looked too new for the 1,800-year-old tomb. At first, I thought it was a candy paper blown into the tomb by the wind," recalls Tong, who leads an archaeological team from the Institute of Archaeology under the Chinese Academy of Social Sciences (CASS).
On a second look air max 97 undefeated uk , he was surprised -- the "candy paper" was a small gold mask.
BEAUTIFYING THE DEAD
Located in front of the Gurugyam Temple in Gar County, of Tibet's Ngari region, the tomb is one of the highest archaeological digs in the world.
When a passing truck opened a hole in front of the temple in 2006, the monks found some silk, bronze and pottery items. They enshrined them in the temple, believing they were from their ancestors.
Archaeologists came to excavate the tomb in 2012.
Flicking off the dust nike air max 97 undefeated white , Tong found the gold mask was a square, 4 cm by 4 cm. The eyes, nose and mouth were drawn on with black and red pigment. Little holes around the mask indicated it was originally stitched on silk.
Lab analysis showed the owner of the tomb was a man aged about 35.
However, this was not the only gold mask discovered in the Himalayan region.
A mask as big as a real face and wearing a hat was unearthed from a tomb in Ngari's Zanda County in 2009. Another was found nearby in 2012, just after Tong Tao's discovery.
The tomb in Zanda was named the Chuvthag cemetery after a nearby stream.
It dates back about 2,000 years air max 97 silver bullet for sale , according to Li Linhui, a researcher at the Institute of Cultural Relics Protection in Tibet.
"The discoveries show the use of gold masks in the Himalayan region was not uncommon," says Tong.
Records show the Zhangzhung Kingdom ruled the western region of today's Tibet before it was conquered by the Tubo Kingdom.
However, most of the historical documents describing the Zhangzhung Kingdom are exaggerated. Researchers still lack solid evidence about the mysterious ancient civilization.
"It's quite likely that the owners of the gold masks were the heads or high ranking noblemen of the Zhangzhung Kingdom," Tong says.
"We are still not clear about the exact purpose of the gold mask, but we think the basic function was to beautify the dead air max 97 triple black for sale ," Tong says. "The gold mask is key to studying Zhangzhung civilization."
ANCIENT SILK CLUES
Tong was drawn to the sparsely populated Ngari region after Jin Shubo, a former senior official in Tibet, brought some colorful silk shreds and a photo of a piece of silk carrying Chinese cha
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