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Aside from paying attention to your readers, you also have to keep in mind the technology that brings traffic to your site. In content writing, you’re also trying to appeal to the major search engines with Google being the most prominent one nowadays.
It’s also a matter of marketing basics. Come to think of it, your site will be no good if your target audience has no way of finding it. And with search engines being the tool of choice for people who are looking for information, a skilled SEO content writer would naturally also write for the purpose of being indexed at the top of search results. Search engine optimization is what most people call it.
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